Adding Tracking/Conversion/Remarketing to Your Event Forms

Note: You cannot add JavaScript into the console yourself. Please send the script to support@sportstg.com where a member of our Client Services team will assist you 

SportsTG supports all forms of online event marketing activities by giving administrators the opportunity to add various forms of tracking, re-marketing or conversion pixels/codes/tags into your event forms 

This includes being able to add various tag types including iFrames, image pixels, Google and social scripts. We have also hard-coded areas to more easily manage Facebook and Twitter conversion activity which simply require the unique ID to be added into the event form in order to fire 

If you have any questions about adding the following to your event forms or would like to consult us before adding the codes into the system, please reach out to us via support@sportstg.com with your enquiry

Facebook Conversion/Re-Marketing 

To enable any Facebook conversion or re-marketing campaigns you have created, simply insert the unique ID (found within the script) to your event form under Event Options > Basic Information > Other > Facebook Conversion/Remarketing ID (as shown below)

Twitter Conversion/Re-Marketing 

To enable any Twitter conversion or re-marketing campaigns you have created, simply insert the unique ID (found within the script) to your event form under Event Options > Basic Information > Other > Twitter Conversion ID (as shown below)

Google Analytics Tracking 

To enable any Google Analytics you have created, simply insert the unique ID to your event form under Event Options > Basic Information > Other > Google Analytics Tracking Code (as shown below)

Google Adwords

To enable any Google Adwords, simply insert information into your event form under Entry Types > Types > Google Adwords (as shown below), and repeat the process for all of the Entry Types you want added to the campaign

Confirmation Page Pixels/Tags/Codes

To enable any pixels/tags/codes you have created which need to fire on the completion of an event registration simply insert the information under Event Options > Basic Information > Confirmation Source Code (as shown below) 

Landing Page Pixels/Tags/Codes

To enable any pixels/tags/codes you have created which need to fire on the landing page of your event form to signal someone has visited the form, simply insert the information under Event Options > Basic Information > Summary Source Code (as shown below)

Note - Enable any pixels/tags/codes you have created which need to fire on the landing page of your event form where you bypass the event summary page (ie - you take the entrant directly to the Entry Type selection page), simply insert the information under Event Options > Basic Information > Waiver Source Code

Re-Marketing Pixels/Tags/Codes (that are not Facebook or Twitter)

To enable any pixels/tags/codes you have created which need to fire based on whether a person has visited your event form before (ie - to encourgae them back to complete their entry for example), simply insert the information under Event Options > Basic Information > Footer Source Code (as shown below)