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Why am I Recieving High Bounce Rates for my Email Campaigns
When an email campaign is sent, there is a potential that emails may "bounce" back from your recipients. These "bounces" can be classed as a Hard Bounce or Soft Bounce . (For more information see What’s a Hard Bounce/So...
What is a Soft Bounce / Hard Bounce / Opt Out?
An Opt Out  means that a member has unsubscribed by clicking the unsubscribe link at the bottom of the email sent.  A S oft Bounce  means that the email address was valid and the email message reached the recipient&rsq...
Best Practice EDM Specifications
File size: Images must be no larger than 200kb. Dimensions/layout: Maximum width must be no larger than 600px. Vertical layout over the horizontal is preferable. If you have multiple product/categories to display, provide ...
Reducing Bounce Rates for your emails
In order to email members that have email accounts with BT Internet and Yahoo or to reduce the number of bounces that are reported for your campaigns you will need to make a few changes to your DNS  Firstly check that the Hostwo...
Sending Emails From a Yahoo Email Address
If you are about to send out an email to your members and have a Yahoo email address as the 'Sender', not all email servers (Gmail, Hotmail ect) will receive your communications. This is because email’s sent with a @yahoo.com emai...